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Create and Host a Webinar for Free Using Google Hangouts

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What You'll Be Creating

Blogging, forums—these are just some of the many ways to promote your brand or sell your product online, social media. But if you’re more of a public speaker and want to share your ideas upfront with your audience, you can set up and host a webinar

A webinar or a web-based seminar is a great way to build your brand and/or promote a product you want to sell online. Webinar software are quite expensive with a steep learning curve to get through, Unfortunately. AnyMeeting, and live support, ads-free experience, Popular software like GoToWebinar, and ClickWebinar charge $30-$99/month based on the number of attendees and features like recordings

If you’re on a shoestring budget but want to get the word out about your product or brandGoogle+ Hangouts on AirIs a great free alternative. Tied in with Google+ and its suite of features, or paying a premium fee if you only host webinars occasionally, you can start a hangout and not have to worry about limits on your attendees, ads annoying the heck out of your audience

I’ll show you how to create, and broadcast a webinar to your audience using Google+ Hangouts on Air, To get you started, set up. I’ll be using a Google+ page I created for my blog so you can see how you can create and host webinars to promote and build your product and brand

Note: You will need a Google account to log-in to Google+ and create a Hangout. You can use a free Google account or Google apps account if you own a unique domain name. If you don’t have anyyou can create one here

Step 1: Create a Hangout on Air

The first step is to create a Hangout on Air through your Google+ page. And as it expands select Hangouts, To do this, hover your cursor over the sidebar

create a hangout
You can start a hangout using either your Google+ profile or page

Inside the Hangouts home page, you’ll see three tabs:HomeHangouts on AirAndVideo HangoutsYou’ll see a blue button to start a new hangout on air, Whether you’re on the Home or Hangouts on Air tab. Click to begin creating your event

add details to hangout
Tip: Make sure to set the event's schedule under the right time zone

A white pop-up appears where you’ll add all of the details of your webinar. And select if the webinar will be broadcasted Now or Later, the details of the webinar, Write the webinar title. Time, make sure to select the right time zone and the date, and duration of the webinar, If you intend to host it on a later date. Finally, you can choose to make your webinar public or exclusive to a specific audience or circle

When you’re done, click the greenShareButton to create your webinar

NoteGoogle will prompt you to verify your YouTube account, : If this is your first hangout. This will enable sharing and publishing the webinar on your YouTube channel. You can then edit and download the video post-recording

Step 2: Customize Your Webinar With Trailers and Apps

Think of your webinar as an event you want your audience to enjoy and remember. You’ll want to customize your webinar page by choosing an event theme or uploading either a video or photo trailer they can watch before the show starts

You’ll want to activate two very important apps that are a must-have to any online event:, NextQ&AAndShowcase

qa and showcase apps

A Q&A session gives your audience the opportunity to ask questions and engage with you further.  Q&AAllows you to accept questions posted by your audience and mark them as answered once they’ve received an answer

ShowcaseProducts, and other online content to your audience, allows you to send links to articles, websites. If you’re selling a product, the product page, and other useful info, this is a great way to send people links to free resources

Step 3:  Invite Your Audience to Your Webinar

share hangout
You can embed your video hangout using the video embed option

It’s time to invite people in, Once you’ve spruced your webinar page up. There are three ways to publicize and spread the word

  1. Invite people manually using the Invite more button under the Viewers section found at the bottom right of the page
  2. Share the direct link to your event page to interested attendees
  3. Embed the video hangout to a post or page on your website

Assuming you’ve done an amazing job promoting and sharing your webinar, your audience members will soon accept your invitations to attend. It’s time to prepare for the show, Once you have enough people attending

Step 4: Broadcast Your Webinar

You’re now about get up on stage and present your idea or topic to your audience. And and, make sure your presentation, hangout settings, To ensure that your webinar runs smoothly as possibleall of the apps you want to useFor the presentation are correct and activated

Click on the blueStartButton on the hangout page. This will launch a new window where you will manage the hangout as it is broadcasted. Google will then prompt you to invite guests to join your hangout or video call (you can invite up to 10 people). If you prefer that your audience simply watch your presentation, you can skip this

Hover your cursor over the sidebar to your left to reveal the available options, To change the default settings or add new apps to the hangout

select a window
Minimize the number of active windows so you won't get mixed up

Ideally you’d have a slideshow presentation to show to your audience as you speak. Click on the green, To share your presentationScreenshareButton and select the active window to show during the webinar. Hit the green, When you’re readyStart broadcastButton to go live

qa app
This is what the webinar and Q&A session looks like from the audience point of view

If your webinar includes a Q&A session, make sure to encourage your audience to submit their questions using the Q&A app. At the end of your presentation, you can then click on the Q&A app to see all of the submitted questions. Select a question, To answer each one, answer it during the call, and hit the Done button to move on to the next question

Step 5: Edit or Download Your Recording on YouTube

You’ve successfully completed your first webinar. Congratulations

And click the Edit button to edit your video, If you’d like to share the webinar as a replay for those who weren’t able to attend, look for the recording, go to the Video Manager section of your YouTube account. Or even subtitles, add audio or annotations, You can then choose to enhance the recording

youtube edit video
Fix, and adjust your video using YouTube's video editing feature, Trim

You can also download an. Mp4 copy of your webinar to your desktop, which you may want to reuse or repurpose in the future

download recording
Download recordings to reuse or repurpose in the future

Closing Thoughts

When done right, hosting your own webinar can create a massive following for you and your brand, and with Google+ Hangouts on Air you’re able to make that happen for free

Thanks to the great content that you’ve shared with them, your audience now have a deeper relationship with you as an authority and are much more inclined to support your product or brand, On the flip side

Read more: Create and Host a Webinar for Free Using Google Hangouts

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Guest Wednesday, 08 July 2020


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